EMBAC offers great in-person opportunities to network and advance professional development – from the industry-event-of-the-year, the annual conference, to the Marketing and Admissions Program to regional meetings. EMBAC also recognizes the convenience and ease of virtual offerings, which help make great content and enlightening discussions more accessible to members. With that in mind, EMBAC has designed several different types of virtual offerings that explore the latest trends, look at topics of current importance, and promote member engagement and discussion.

Delivered in a synchronous (live) format, VDFs are free sessions, one hour or less in duration, typically structured as a facilitated discussion around a topic of importance to the working professional education industry. Some of these VDFs involve an expert, others are purely intended to be a sharing of challenges, insights, and ideas among participants.

EMBAC will continue to add new VDFs in 2024!

Using AI to Do Better (and faster) Marketing

With easier access to online resources for skill-building, networking, and job seeking, EMBA Programs face challenges in attracting students that didn’t exist 20 or even 10 years ago. How can EMBA Programs capture the attention of a new generation of leaders and succinctly articulate their differentiated value? With an influx of “content creators” flooding feeds, how can EMBA programs “stop the scroll?” Can AI help? Brian Evergreen, a former Microsoft AI leader and author of Autonomous Transformation, created this session specifically for EMBAC. Evergreen will share methods for leveraging AI to do better and faster marketing while preserving quality of messaging in line with the brand value of your institution.

•   September 12, 2024

•  10-11 AM Eastern
•  Registration Required, No Fee
•  Brian Evergreen
  Founder, The Future Solving Company, and author of Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence
  
  
  

  Brian Evergreen authored the 2023 book, Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence, a Next Big Idea Club “Must-Read” and one of the Thinkers50 Top 10 Best New Management Books for 2024.

  Best known for advising Fortune 500 executives, Evergreen helps companies with their future course in the era of AI. Building on his experiences working at Accenture, Amazon Web Services, and Microsoft, he guest lectures at the Kellogg School of Management, sharing the unconventional and innovative methods and frameworks he developed leading and advising digital transformation initiatives at many of the world's most valuable companies.

  As founder of The Future Solving Company, he researches the future of management and innovation, especially as they relate to strategy and technology, and advises more than a dozen Fortune 500 companies. His work has been featured on Bloomberg, CIO, VentureBeat, the Next Big Idea Club, and Thinkers50.

  REGISTER HERE