An educational travel organization, Bschool Travel partners with the top MBA and EMBA programs to execute high-quality global experiential learning programs and international residencies in more than 100 countries worldwide. Founded by two Michigan Ross MBAs, Bschool Travel takes a strong pedagogical approach to its immersions, which is why it not only supports travel management services, but also provides expertise in program development, company sourcing, project scoping, and speaker engagements.
Immersion India guides students, corporate executives, faculty, and professionals on study-centric, experiential learning programs in urban and rural India. The only company to win the prestigious UNWTO Global SDG competition in the Quality Education category, Immersion India customizes and tailors all programs to meet learning objectives with a key element of travel and cultural immersion experiences.
MF Digital Marketing partners with graduate program admissions and marketing staff to meet upwardly mobile, working professionals where they are –- online. Specializing in digital lead generation and recruitment solely for graduate programs, MF Digital Marketing locates, nurtures, and offers relevant and timely information to working professionals who are interested in pursuing master’s degrees. It has driven positive outcomes for Arizona State University School of Law, UCLA Law, Kelley School of Business, Greehey School of Business, Wayne State University Law School, Emory University School of Law, St. Mary’s University School of Law (Texas), Ohio State University Moritz College of Law, UC Hastings Law, and others.
TalentSage integrates evidence-based learning tools in its personalized learning experiences to help develop individuals, teams, boards, and organizations. TalentSage uses technology to simplify access, save time and money, and create scalable solutions for learning programs that its clients or its network of academics, practitioners, and executive coaches design and deliver. As a team of leadership development experts, TalentSage brings decades of experience in all aspects of learning, leadership, and talent development for executive students and corporate clients worldwide.
Founded in 2009, EMBAC corporate member ProspectCloud opened its doors as a lead research firm. Throughout the years, ProspectCloud has grown into a research and innovation center for those who are looking for the best-matched prospects to enroll in their offerings.
“ProspectCloud curates precise lead pools of adult learners,” says Oren Pinhas, ProspectCloud president and higher education practice leader. “We employ a radically human approach to student and customer analysis, thoughtfully analyzing and qualifying high-intent prospects.”
The firm works closely with institutions and directly with programs that recruit working professionals and has built a research and analytics function that focuses solely on the study of adult learners for executive and graduate-level education.“With a deep understanding of past and current students, we create bespoke candidate pools for varied programs across disparate institutions,” says Pinhas. “This institutional knowledge gives us the flexibility to adjust our framework targets throughout our engagement to create increasing precision and impact.”
How does ProspectCloud approach its work in higher education and with EMBA Programs?
First, it makes use of the flagship product in its education practice, PreciseRecruit™. The tool leverages partnerships across ProspectCloud and key stakeholders of customers to understand the situations and lifestyle nuances that help guide data-driven research.
With that information, it builds a CandidateMatrix™, which identifies high-intent executive adult learners who are at the right time to take the next steps in their educational journey. Then, by conducting analysis, research, screening, and vetting, ProspectCloud offers direct access to these learners.
The most satisfying aspect of the work for Pinhas involves working with stakeholders to complete the CandidateMatrix™.
“We come together with the various stakeholders, complete the pre-work, we sit down and mind meld, we explore the wrinkles, we troubleshoot, we get deep into the weeds, and at the end of the day, we know exactly what prospective students to look for,” he says. “Teasing out those intricacies so we can work the magic behind the leads brings everyone in the room a great sense of accomplishment.”
That process may result in uncovering certain types of prospects that no one ever anticipated as matches before. It also can support an increase in the diversity mix.
“The trendlines that get discovered can open completely new opportunities that we would not have noticed without the intense collaboration and thought behind the scenes. When you are working toward the same clear goal, you know you are doing something great.”
While valuable to the end result, PreciseRecruit™ and CandidateMatrix™ are only part of successful outcomes. Building long-term, committed partnerships are at the heart of success, says Pinhas. And, depending on the goals, success can mean different outcomes, such as decreasing inquiry volume while increasing applications or helping program leaders feed enrollment funnels. “Success can also take the form of decreasing burnout of the already strained admissions team who is tasked to fill a cohort.”
When ProspectCloud learned about EMBAC, it was excited to join the council, both to learn from other thought leaders and to share its own insights.
“We all share the common goals of knowledge, growth, proactivity, and empowering one another. The community lifts not just each other up, but also pushes that lift spillover across the greater global community. Every interaction reverberates beyond the room that it happens in, and each relationship is greater than the sum of its parts. ProspectCloud is proud to be a part of that impact.”
As academia continues to evolve, so, too, does ProspectCloud. Recent investments include developing offerings specifically that support the work of both alumni relations teams and degree completion programs.
Through building relationships, tapping stakeholder knowledge, and incorporating data analysis, ProspectCloud has made its mark in transforming enrollment pipelines for programs throughout the country, says Pinhas.
“ProspectCloud represents precision and provides balance against broader and digital outreach,” he says. “We are in partnership, aligned with the goal of pinpointing the right candidates at the right time to meet their needs – and the needs of our customers. We are relentlessly focused on making sure each prospect is qualified, motivated, and fits with the uniqueness of a program.”
For more information about ProspectCloud, contact Orin Pinhas at opinhas@prospect-cloud.com or visit https://prospect-cloud.com/edu.
President and Higher Education Practice Leader, ProspectCloud