Degree programs for executives and working professionals make their mark in so many ways by transforming the lives of students, who in turn contribute to the economy, their communities, and society at large.
This year’s plenaries bring a focus to the rapid development of AI technologies, offering insights into innovations and new directions that can help programs continue to enhance their impact.
AI ushers in an era of immense change for leaders and organizations in almost every industry, including higher education. The fast-changing environment, though, also offers opportunity for business schools that adapt. This plenary helps paint a picture of the future with greater insight into those opportunities:
- Traditional business schools will remain relevant in the AI age but shift their role from delivering knowledge to developing judgment, leadership, and human skills that AI cannot easily replace.
- AI will transform curricula across finance, marketing, strategy, and operations, making AI literacy and data fluency essential for all students.
- Business schools increasingly will focus on experiential learning, simulations, coaching, and lifelong education rather than one-time degrees.
- Their value as trusted credentialing institutions and powerful professional networks may become even more important as AI commoditizes information.
- Schools that adapt quickly to these changes will thrive, while those relying on traditional lecture-based models may struggle.
About the speaker
President Emeritus and Professor of Marketing at CEIBS, Dr. Dominique V. Turpin joined CEIBS in September 2022 and served as president (European) until December 2025. Professor Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy.
The author of more than 100 books, articles and case studies, he has published articles in the Financial Times, European Business Forum, and MIT Sloan Management Review; has contributed regularly to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan; and is an editorial advisor for the Singapore Management Review. He currently is writing two books—one with Goutam Challagalla on digital transformation in marketing, and another containing the many quotations from business leaders that he has gathered during his long career.
Professor Turpin’s previous experience includes many roles at IMD, including as IMD’s Dentsu Chaired Professor of Marketing and dean of external relations until 2022, and as IMD president, dean, and Nestlé Professor from 2010 to 2016.
Professor Turpin taught in IMD’s flagship Orchestrating Winning Performance (OWP) program and was director of the school’s MBA program and its Program for Executive Development Diploma (PED). He also has directed customized programs for companies such as KAO, Mondelez, Groupe SEB, Panasonic and Japan Tobacco International, and worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips, and Uponor.
For his outstanding accomplishments in executive education, Professor Turpin was awarded life-long membership of the International Academy of Management. His cases also have received honors. The 2022 John Molson MBA International Case Writing Competition recognized his cases on Toyota and Kineer, and his case Sam100: Will construction robotics disrupt the US bricklaying industry? won an EFMD Case Writing Competition Award in 2020. The Case Centre’s list of the top 40 best-selling case authors included him both in 2015–16 and 2018–19. He continues to write cases.
He currently serves as a board member of EFMD, on the International Advisory Board of prestigious institutions such as the Stockholm School of Economics (SSE), Waseda Business School (Japan), and others, as well as on the boards of several listed and unlisted companies and educational institutions. He chairs DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends.
His early career includes spending several years in Tokyo as a representative of a French firm in Japan. He received a master’s degree in marketing from French business school ESSCA and his doctorate in economics from Sophia University in Tokyo.
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May–August 2026
July 2025–June 2026
November 2025–October 2026
October 11–14, 2026, Los Angeles, California
October 3–6, 2027, Location TBA
