Join the highly popular keynote speaker Robert Cialdini, who is often referred to as the Godfather of Influence, for this engaging and enlightening session. And – a special bonus thanks to EMBAC corporate member Amazon Kindle Education – if you are one of the first 400 conference participants to register and pay, you also will receive a free electronic version of Cialdini’s new and expanded book Influence, The Psychology of Persuasion.
Influence: The Ultimate Power Tool
What can we do to shorten the time required to develop and deepen relationships with others? How can we effectively establish our authority and trustworthiness with those we meet for the first time? When others are sitting “on the fence,” which principles of persuasion are most likely to spur them to act?
In this keynote, Robert Cialdini, PhD, answers all these questions and more by weaving compelling stories with evidence-based statistics. Here, Cialdini identifies and explains the seven universal principles of persuasion that move others toward “yes.” When used correctly and ethically, these scientifically tested principles produce lasting relationships and strong, long-term change.
After this presentation, participants will be able to:
- Identify the universal Principles of Persuasion that have been both scientifically tested and validated in practice
- Recognize how the principles incorporate the most effective individual persuasion tactics
- Employ the principles ethically in ways that are best for business results
- Understand the conditions under which each principle becomes most powerful
- Register how to use the principles to improve professional (and personal) outcomes immediately
- Avoid the mistakes that can sabotage influence attempts
The author of Influence and Pre-Suasion, Cialdini is the thought leader in the fields of influence and persuasion and a three-time New York Times bestselling author with more seven million books sold in 44 languages.
Cialdini received his PhD from University of North Carolina and postdoctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland, and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019. His work and books have been featured in the New York Times, Forbes, Inc., and Psychology Today Magazine, and on the PBS Newshour, Bloomberg, CNN, BBC, MSNBC, CNBC, CBS, and many more outlets and shows.
Visit here for more on Cialdini and his life’s work.
In this keynote session, three engaging business school deans will help paint the big picture of business school challenges and opportunities as the world reshapes itself in the COVID and post-COVID eras. Here’s the line-up:
A professor of finance and deputy dean at London Business School, Francesca Cornelli directed and advanced the highly regarded Private Equity Institute of London Business School, building a bridge between academia and practice by partnering with private equity leaders in London, alumni, and top academics in the field.
Her research interests include corporate governance, private equity, privatization, bankruptcy, IPOs, and innovation policy. Widely respected as an accomplished scholar business education leader, Cornelli has published several papers in the major finance and economics journals and gives regular talks at major conferences and universities. She has been an editor of the Review of Financial Studies and served on the board of editors of the Review of Economic Studies and as an associate editor at the Journal of Finance. She is a research fellow at the Center for Economic and Policy Research and was a director of the American Finance Association.
Cornelli also has served as an independent board member of several global corporations, including financial institutions. In January 2016 she helped create and became a board member of AFFECT, a committee of the American Finance Association designed to promote the advancement of women academics in the field of finance.
Sharon Hodgson joined Ivey Business School in 2019 with extensive roots in industry and current service as a board member for two public companies, IGM Financial Inc. and Toromont Industries.
Before coming to Ivey, Hodgson filled senior leadership roles with some of the world’s largest professional services firms, including IBM, PwC, and Andersen Consulting (now Accenture). Combined, she has more than 30 years of experience in driving large-scale change programs across industries and geographies.
Within IBM, she led the Artificial Intelligence, Watson,™ and Advanced Analytics Consulting Business globally. Hodgson also was general manager of the Consulting Business for BRICS and 135 surrounding countries, out of Shanghai, and general manager for the Canadian Consulting Business, out of Toronto.
During her career, she has served as lead partner for several of the largest global enterprise-level business transformations, including Nestlé, Merck, Mead Johnson, and FMC Corporation. Throughout her career, she has been known for maximizing the potential of her leaders and teams, and maximizing the value delivered to clients throughout the world.
Hodgson received her MBA from the Wharton School of the University of Pennsylvania and her bachelor’s degree in commerce from the University of Manitoba.
Whether investigating management of large-scale transformation projects, including digital transformation, integrated healthcare, IT and strategic capabilities, or enterprise systems, Christina Soh has built her research on longitudinal fieldwork with major private and public sector organizations.
She has received numerous awards, including several for her paper on digital alignment from AIS Senior Scholars and the Journal of Strategic Information Systems, the international Case Centre Award for the most used information systems case in the most universities in 2017, and the Stafford Beer Award for her earlier work on identifying and addressing misalignments in enterprise systems from the European Journal of Information Systems and Knowledge Management Research and Practice. She also has served as senior editor at the Journal of Strategic Information Systems and MIS Quarterly Executive.
A fellow of the Association of Information Systems, she has been awarded the Nanyang Service Award, and the National Day Award Public Administration Medal (Silver). Her past positions include head of the division of IT and Operations Management, director of the Information Management Research Center, and associate dean at the Nanyang Business School. At the university level, she also was the associate provost for faculty affairs. At the international level, she has served as co-chair or faculty mentor at many doctoral consortiums and faculty development workshops for the International Conferences of Information Systems (ICIS), OCIS Division of the Academy of Management, and Pacific Conference of Information Systems. She was program co-chair for ICIS in 2017.
Her teaching interests are cross-disciplinary. She was involved in the design of NTU’s double degree in business and computing, the Renaissance Engineering Program, and the business school’s new specialization in business analytics. She has taught strategic technology innovation management to students in the REP and MBA programs. More recently, she has played a primary role in the continuing development and delivery of faculty leadership development programs in NTU.
Soh received her bachelor’s degree in accountancy from the National University of Singapore, and her PhD in management from the University of California, Los Angeles.
These sessions offer two examples of the diverse offerings of the 2020 EMBAC Virtual Conference. Look for updates on new types of plenary sessions in the weeks to come.