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The edge

Gain a competitive edge for your Executive MBA Program by attending the 2018 Marketing and Admissions Program, set for Sunday, March 18, through Wednesday, March 21, at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, this intensive, four-day program offers valuable perspectives and knowledge about the nature of the Executive MBA in today’s marketplace.

Marci Armstrong, director, Brierley Institute for Customer Engagement, Brierley Endowed Professor, Cox School of Business, Southern Methodist University, and former EMBAC board chair, leads the program. Participants will bolster their own professional network while learning best practices and cutting-edge ideas that they can apply on the job to improve the success of their programs. The program covers key contact areas such following:

  • Positioning and branding
  • A common body of knowledge and professional practices that relate to marketing, admissions, interviewing, and selection of candidates
  • Professionalism, including ethical issues, and communication with corporate sponsors
  • Sensitivities that participants face in roles and environments
  • Ways to deal with the myriad of challenges

Also features:

  • Experts in the field of executive MBA education as instructors
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other


How do you attract top prospects and keep them engaged throughout the enrollment process? What tools work best to reach prospects? How can you help your program stand out in an increasingly competitive marketplace?

The 2018 Marketing and Admissions Program can help you answer those questions successfully.  The agenda includes sessions on branding and differentiation, social media, interviewing, and much more:


EMBAC will make your lodging reservations once you complete registration. The registration fee covers three nights' accommodation, Sunday through Tuesday, with checkout Wednesday. You are responsible for payment of all incidental charges on your own credit card, which needs to be presented to the hotel when you check in.

Pre-program and post-program nights outside the room block are $169 (plus tax) for the sleeping room only and are based on hotel availability. Pre or post nights will be charged to your credit card. Please do not make any travel arrangements until EMBAC confirms your pre/post stay availability. Send questions about accommodations to

“The information gained from the Marketing and Admissions Program is industry-focused, thus making it very relevant. I was able to make some significant strategic changes to my marketing plans after attending just one session.

“I would most definitely recommend the Marketing and Admissions Program to others. The content of the sessions and the open sharing among the participants created a very rich learning experience. In fact, I recently attended the program for the second time to stay abreast of the latest trends in the EMBA market.”

Assistant Dean, Executive MBA Programs, Schulich School of Business, York University

Spots for the M&A Program can fill quickly. Register now!