A groove of its own

Known as the Live Musical Capital of the World®, Austin, Texas, comes with its own cool and chic vibe.

Whether exploring the many venues for live music, enjoying the eclectic mix of restaurants, or discovering the beauty of the landscape through a variety of outdoor activities, Austin offers a full menu of options.

Austin’s entertainment districts include trendy shops and restaurants, music venues (of course), renowned museums and galleries, and outdoor destinations.

Creativity everywhere

Creativity and art reign in Austin with galleries such as the Contemporary at the Jones Center and museums that showcase cultural heritage, such as the Mexic-Arte Museum and the Carver Museum. The Bulluck Museum puts Texas history on full display, and the Cathedral of Junk celebrates the imagination.

Interested in fine art? One of the foremost university art museums in the country, The Blanton Museum of Art holds the largest public collection in Central Texas, including a variety of contemporary art, as well as Renaissance and Baroque paintings.

For a little different experience, the Museum of Ice Cream also calls Austin home.

Outdoor haven

Hiking. Bicycling. Climbing. Kayaking. Swimming. Boating. Austin’s natural environment lends itself to exploration of all sorts.

At Lady Bird Lake, it’s easy to enjoy the water by renting stand-up paddleboards, kayaks, and canoes – or take a guided paddleboard or kayak tour of downtown Austin. Austin’s largest lake and a favorite for boaters, Lake Travis includes countless coves. For those who prefer land, enjoy the surrounding parks, such as Pace Bend Park and its backdrop of limestone cliffs and abundant wildlife.

Wanting to master new heights? The Gus Fruh swimming hole features the Urban Assault limestone rock that appeals to climbers, as do the rocky areas of Twin Falls and Sculpture Falls.

Bikers can try in-town mountain biking at the Violet Crown Trail with its rocky surfaces and steep slopes or the Barton Creek Greenbelt with its varied terrain and beautiful landscape of cliffs and shaded groves along the creek.

Prefer to keep your feet on the ground? Try the 10-mile Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake or travel a bit outside of Austin to visit the Juniper Ridge Trail at the Pedernales Falls State Park.

Much to enjoy

Visitors to Austin can pursue their interests, whether music and entertainment, food, nightlife, shopping, culture, or outdoor activities. With its welcoming and easy-going nature, Austin makes the perfect place for one-of-a-kind memorable experiences.

Learn more about the Austin and its stand-out highlights here.

Heart of a vibrant neighborhood

The site of the 2022 EMBAC Conference, the AT&T Hotel and Conference Center draws from the energy of the University of Texas (UT) at Austin campus while at the same time providing a restful and comfortable haven.

With its central location on the UT campus in downtown Austin, the hotel sits in walking distance from restaurants, several renowned museums, notable campus facilities, such as the Darrell K Royal – Texas Memorial Stadium, and the Texas Capital.

Inside the hotel, rooms feature a flexible workspace, mini fridge, complimentary wi-fi, and an in-room safe. Located on the hotel side mezzanine level, the Fitness Center stays open to guests who bring their room key 24 hours a day. The center features a variety of equipment – treadmills, ellipticals, Nautilus® strength training systems, free weights, exercise balls, and mats.

Outside the hotel, the outdoor swimming pool gives swimmers the opportunity for refreshing exercise in the Texas heat.

Those who want to gather around food and drink will find several dining options at the hotel, as well as nearby.

Learn more about the hotel here.

Whether inside the city limits of Austin, or just outside of them, take time to explore all that a city known for music, entertainment, great food, and outdoor adventures has to offer. Here are just a few of the available highlights.
  • Lady Bird Lake, a haven for hikers with the Ann and Roy Butler Hike-and-Bike Trail, and for paddleboarders, kayakers, and canoers
  • Second Street District, exciting entertainment, boutiques, and award-winning restaurants, just a few blocks from Lady Bird Lake
  • The Contemporary Austin, a collection of modern art
  • Mount Bonnell, a popular attraction since the 1800s with sweeping views of the city
  • World-famous barbecue, available at a variety of local restaurants
  • Music venues galore, including the Continental Club, which has hosted live music for 60 years
  • Blanton Museum of Art, The Harry Ransom Center, and the LBJ Presidential Library, all at the University of Texas at Austin campus and all with substantial and compelling collections
  • Texas Hill Country Wine Trail, home to more than 50 wineries
  • Bullock Museum, collections that feature an insider’s look at the history and culture of Texas with three floors of interactive exhibits
  • Mexic-Arte Museum, with Mexican and Latin American artworks and revolving murals on the side of the museum
  • Zikler Park, 360 acres in the heart of the city home to the Zikler Botanical Garden and trails that lead to outdoor artworks at the UMLAUF Sculpture Garden and Museum
  • Austin Nature & Science Center with nature trails and a Dino Pit, complete with dinosaur fossils
  • Maverick Horseback Riding or Texas Trail Rides, for a celebration of the cowboy spirit
  • Pedernales Falls State Park, with hiking through a Texas Hill Country landscape of limestone cliffs and stone riverbeds and featuring Pedernales Falls