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Lessons for all

The 2017 EMBAC Conference features sessions with EMBAC members who share their expertise and experience on a variety of topics – all relevant to the professional development of EMBAC members.

Concurrent sessions

Monday, October 23

How to Create Futurists as an Outcome of Your Program / Barbara Kreisman and Scott McLagan, University of Denver

What Skills are Enhanced in the Work With an (E)MBA Thesis? / Benedicte Brøgger and Kristin Dahl, BI Norwegian Business School

Providing Career & Leadership Services to Students Online: Challenges and Surprising Wins from MBA@UNC / Mary Ryan, University of North Carolina-Chapel Hill

Onboarding: The First Steps of the EMBA Journey / Rob Villanueva, Loyola Marymount University

Leading in a Multi-VUCA World: Enriching the Study Abroad Experience Through Team Led Projects and Multi-Country Visits / Suzanne Carter and Linda LaCoste, Texas Christian University

It's Time...To Become the Program of Choice! / Jodi Carlson, Kristi Cutts, and Tera Larson, University of Wisconsin Oshkosh - MBA Program

Diversity, Equity, and Inclusion: Executive Learning for Impactful Leadership / Ariel Rosemond, Marilyn Gist, and Kathleen McGill, Albers School of Business and Economics, Seattle University

Career Strategy Tracking Tool / Donna Humphrey-DeLosh and Sue Ann Gonis, University of Michigan

Upping the Odds of International Partnership Success: Lessons Learned from the IE Business School, Brown University Experience / Patrick McHugh, Brown University, and Ignacio Gafo, IE University

Make Your Opening Residency Fun (and Relevant) / Ana Leiderman, Andromeda Simulations International

Rethinking Your Digital Marketing: Strategies for Reaching the Modern EMBA Student / Angela Bostick, Emory University, and Ann Oleson, Converge Consulting

The Executive Assessment: The Columbia and London Business School Experiences / Brett Hunter, London Business School, Amanda Carlson, Columbia Business School, and Manish Dharia, Graduate Management Admissions Council (GMAC)

BYOS (Build Your Own Sims): Your SIMPL Guide to Leapfrogging the Limits of Traditional Experiential Learning / Gary Nelson, Study.Net, Sarah Toms, The Wharton School of the University of Pennsylvania, and Martín Rodriguez Jugo, IE Business School

The Guided Journey: Towards a New Model for EMBA Career Services / Adnan Rukieh and Colette Feldges, Northwestern University Kellogg School of Management

Deepening Student Engagement on International Residency Trips / Robin Mladinich and Melody Paris, Georgia State University

“The Goal Isn’t to Buy Players. The Goal Is to Buy Wins:” What EMBA Programs Can Learn from Billy Beane That Will Change the Entire Way We Think, Execute, and Spend on Marketing / Jonas Seider, ProspectCloud, Dan McCleary, The Fuqua School of Business, Duke University, and Brian Nickerson, Mount Sinai Icahn School of Medicine

Flipping the EMBA Classroom: A Pragmatic Approach to Evidence-Based Teaching & Learning / Dan Turner, University of Washington

“Promotability” Characteristics: Redefining Careers for Executive MBAs / Kathleen Dolan, University of Missouri, and Emily Schmidt, Speaki2i

Effective Program Communications: How to Get Students to Read Your Emails / April Franz, Susan Feess, Emily Colwell, and Kristina Montville, Columbia Business School

The Value of Formative Leadership Instruction in Executive Education / Kathleen McGill, Marilyn Gist, and Ariel Rosemond, Albers School of Business and Economics, Seattle University

Paid LinkedIn Campaigns: Digital Marketing Best Practices for Increasing EMBA Recruitment / Kevin Richard, Suffolk University, Sawyer Business School

Tuesday, October 24

Continuous Improvement of a Hybrid Executive MBA Program / Rhonda Bush, The University of Texas at Dallas

Our World in Numbers: Leveraging Data / Elmer Almachar, Northwestern University, Tami Fassinger, Vanderbilt University, and Brian Mahoney, Percept Research

Custom Conversations / What keeps you up at night? What current/pending issues would be useful to brainstorm with other EMBA directors, staff, and faculty? Come and discuss the ideas submitted via the conference app.

Going the Distance with Working Professionals and Alumni / Lisa Schwartz and Christiana Wu, Duke University

Journey Mapping: Walk in Your Customer's Shoes / Linda Feeney, Northwestern University, and Justin Poggioli and Pat McClure, West Monroe Partners

Beyond Campfires: The Emergence of Storytelling in EMBA Recruitment / Alex Baranpuria, Ivy Exec, Inc., and Patricia Carnicero, IE Business School

The Reciprocity Ring / Rocca Morra Hodge, Rotman School of Management, University of Toronto

Stressed Out: Identifying How and Why Students Experience Stress and What Can be Done to Help Them Cope / Michael Bozzi, University of Connecticut

The Growing Complexity of EMBA Funnel Management -- Best Practices to Get Better Results / Tim Westerbeck, Eduvantis

CONCURRENT SESSION TRACKS

Tracks allow conference participants to experience greater depth in a particular topic area. This year’s conference includes five tracks on career services, curriculum, faculty, program administration, and recruitment and admissions. Track concurrent sessions are only offered once.

Career Services
  • Providing Career & Leadership Services to Students Online: Challenges and Surprising Wins from MBA@UNC
  • Career Strategy Tracking Tool
  • The Guided Journey: Towards a New Model for EMBA Career Services
  • “Promotability” Characteristics: Redefining Careers for Executive MBAs
  • Going the Distance with Working Professionals and Alumni
  • The Reciprocity Ring

Curriculum
  • Leading in a Multi-VUCA World: Enriching the Study Abroad Experience Through Team Led Projects and Multi-Country Visits
  • Making Your Opening Residency Fun (and Relevant)
  • Deepening Student Engagement on International Residency Trips for Executive MBAs
  • The Value of Formative Leadership Instruction in Executive Education

Faculty
  • What Skills are Enhanced in the Work with an (E)MBA Thesis?
  • Diversity, Equity, and Inclusion: Executive Learning for Impactful Leadership
  • BYOS (Build Your Own Sims): Your SIMPL Guide to Leapfrogging the Limits of Traditional Experiential Learning
  • Flipping the EMBA Classroom: A Pragmatic Approach to Evidence-Based Teaching & Learning

Program Administration
  • Onboarding: The First Steps of the EMBA Journey
  • Upping the Odds of International Partnership Success: Lessons Learned from the IE Business School, Brown University Experience
  • Effective Program Communications: How to Get Students to Read Your Emails
  • Journey Mapping: Walk in Your Customer’s Shoes
  • Stressed Out: Identifying How and Why Students Experience Stress and What Can Be Done to Help Them Cope

Recruitment and Admissions
  • It’s Time…To Become the Program of Choice!
  • Rethinking Your Digital Marketing: Strategies for Reaching the Modern EMBA Student
  • “The Goal Isn’t to Buy Players. The Goal is to Buy Wins:” What EMBA Programs Can Learn from Billy Bean That Will Change the Entire Way We Think, Execute, and Spend on Marketing
  • Paid LinkedIn Campaigns: Digital Marketing Best Practices for Increasing EMBA Recruitment
  • Beyond Campfires: The Emergence of Storytelling in EMBA Recruitment
  • The Growing Complexity of EMBA Funnel Management – Best Practices to Get Better Results